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This session explored the latest research on travel incentives, highlighting key trends shaping summer planning and upcoming trips. A dynamic panel of Canadian travelers shared valuable cross-border perspectives on travel behaviors, decision-making, and cultural influences. Their insights shed light on shifting motivations and how these trends can inform future travel strategies.

Erin kicked off the session with a deep dive into our latest research findings, highlighting key travel incentives shaping summer planning and upcoming travel trends. Her presentation showcased insightful data on shifting traveler motivations and expectations in the months ahead.

Following Erin’s presentation, David led an engaging panel discussion with a group of Canadian travelers. Their conversation provided valuable cross-border perspectives on travel behaviors, decision-making, and political influences. The discussion shed light on what we can learn from our neighbors to the north and how these insights can inform future travel strategies.

Interested in learning more about how The State of the American Traveler can inform and support your strategy? Book a 15-Minute Demo Now.

The State of the American Traveler: March 12, 2025

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